Video and description of the new Google Local Carousel Results - AKA Knowledge Graph.

July 2, 2013 By: Ryan Hill

Yeah, I know, I'm about 2 weeks late on this one due to the total geek out and sleuthing on why the big G has decided to go with the new "Carousel Results". Here is a video, keywords that show the carousel, and some additional Q and A from Jade at Google. A study by Mike Ramsey is showing a 48% usage of this new feature over Organic and PPC.

Carousel Results:

Amusement parks	Convenience stores	Nature preserves
Arcades	Deli	Night clubs
Art galleries	Diners	Pizza
Attractions	Dog parks	Polish
Bakeries	Ethiopian	Record stores
Bars	Fast food	Restaurants
BBQ	German	Sandwich
Beer	Grocery stores	Sandwiches
Breakfast	Hamburgers	Seafood
Breweries	Hotels	Soup
Brewpubs	Indian	Stadiums
Cafes	Italian	Stadiums
Catering	Japanese	Steakhouses
Chinese	Mediterranean	Sushi
Clubs	Mexican	Tacos
Coffee shops	Motel	Thai
Colleges	Movie theaters	Theaters
Comedy clubs	Museums	Vietnamese

Traditional Local Results:

Accountants	Eye doctor	Pet store
Animal Shelters	Financial Advisors	Physician
Antique shop	Fire stations	Plumber
Apartments	Florist	Police stations
Attorney	Furniture store	Post office
Auto dealer	Gas station	Real estate agent
Auto shops	Golf course	Recycling
Banks	Health club	Schools
Bike shop	Hospitals	Self storage
Bookstores	Hostel	Shoe store
Bowling alley	Insurance Agents	Shopping center
Car rental	Insurance agents	Shops
Casino	Jewelry store	Spa
Church	Laundry	Swimming pool
Clothing store	Libraries	Synagogue
Credit unions	Locksmiths	Taiwanese
Daycare	Moving companies	Tattoo
Dentist	Office space	Temple
Department store	Painter	Toy store
Electrician	Parks	Travel agency
Employment agencies	Pawn shop	Vet

Jade W

Jun 18

Today, we’re announcing an interactive “carousel” of results on Google search for local dining, nightlife, hotels, and other attractions on desktop. This launch is English and US-only for now. The carousel has appeared since December in tablet searches in the US, and the desktop local search experience is now consistent.

To give it a try,  search for something like “mexican restaurant.” Users can click on a specific place to view more details and scroll through more results by clicking on the arrows on the side.

How can I get my business to show up in the carousel?

While we can’t guarantee inclusion in search results, we can say that the carousel will show results from listings in Google Maps using categories. Just as in regular ranking, Google’s algorithms take into account many factors to select the places and results that are most relevant to the user. This algorithm based approach is also used to decide which businesses are in the carousel.

Why is this feature only available for some business verticals?

We’re committed to providing users a high quality search experience for every query. The carousel filtering experience is a good fit for some categories of local businesses. We will continue to experiment with different designs and interfaces to make sure that users get the information they’re looking for, fast.

I’d like to see this feature in more languages and countries, please!

We’ll work as fast as we can to roll out new features in as many places as possible, but have nothing to announce at this time.

My business is on the carousel, but I’d like to change the photo. How can I do that?

The Google business listing is one of several sources we use for the photos in the carousel, and making sure high-quality images are posted to it will help improve your photo. However the image selection, like the actual ranking of businesses, is primarily decided by algorithms and so we can’t guarantee complete control over the image.



Here is a transcript of the video.

good morning everyone does is ryan over one eighty two gmail local map

0:11

specialist

0:12

wanted to give you a heads up on some new results that we've been seeing on

0:14

the google from page they did launch in about two weeks ago but we've been doing

0:18

some testing within and that we wanted to let you know what we're seeing care

0:22

so first off that the new results are going to do a search for a newsman parks

0:26

and san diego so you'll notice there it is right there how uh... the very top

0:31

you've got dumont part hoover san diego seaworld uh... now that the biggest

0:36

thing with this issue is is looking at this

0:38

you're also noticing that it's

0:40

is showing up above the pay-per-click ads showing up above organic ads but you

0:44

also notice that the eighth richie listings it has replaced those who's a

0:48

to g_ listings on the map are no longer available and you'll notice that they're

0:52

interactive and they once you hover over them they show up in the map area down

0:56

here

0:57

now

0:58

considering the sale is deemed to be listing the see listing

1:02

unseen anywhere from

1:05

seven to eleven show up on this very pop section here

1:09

so the phasing here there's been a couple of studies already done with a

1:13

they're showing that this section right here wendy's category show up is

1:17

dead almost forty eight percent of people are now interacting with these

1:21

now it doesn't go directly to their google plus page what it does is it will

1:24

bring up the map listing right here

1:27

and then from here if you click on the reviews you can go to google close page

1:30

we can see photos or you can go to their maps listing

1:34

and if we go to the map here

1:36

you have to bear with me interns from a little slow radio you see a little bit

1:40

more about it you can read the reviews

1:43

he can get driving directions everybody does it still in the should know how to

1:46

use google maps o

1:48

uh... i'm all right so and look at it this also i wanted to show you some does

1:52

this does not show up for every category or every industry

1:56

here's a list that some people put together and that you'll notice that the

2:00

once additional apple that's why it took an amusement parks

2:03

and i think from amusement parks movie theaters

2:06

uh... you know mexican restaurant any any pretty much any

2:09

style of restaurant that you see

2:11

uh... statehouse barbecue anything on their comedy clubs and then with ur

2:16

traditional local results you'll get something like more

2:19

business-oriented like accountants or attorneys

2:22

health clubs uh... i and i'm sure obviously this this will be changing in

2:26

the future also

2:27

so please if you have any questions let me know how i am you'll notice also hear

2:33

one thing that i wanted to stress on is that because these are showing at the

2:37

top now and there

2:39

they don't have any pgs listing what's really highlighted here's the reviews

2:43

so looking at these old ones that are going to have the highest review rating

2:47

a probably the ones that are going to be getting the most traffic and honestly

2:51

dots

2:51

what i would go toward so

2:54

you know four hundred and fifty seven reviews really high score for sea world

2:58

they're going to uh... you know if anybody has unheard of sea world they're

3:01

hurt they're probably getting click on that one

3:03

but it also gives the option for other businesses to be a peer

3:07

but keep in mind that our customers do needed to get reviews on there and that

3:11

will help them gather more trafficking created greater user experience in a

3:16

better user experience for any potential client that they may have in the future

3:20

so once again if you have any questions let me know

3:22

uh... hope this is helpful to everybody and this will be rolling out if you

3:26

don't have it yet you soon will they've you know cool goes by there on time

3:30

schedule on rolling these out

3:31

so if you have any questions let me know once again and i hope this helps thanks