SEO vs PPC: 4 Questions to determine What's more effective for your business.

I had the honor of being interviewed as an industry expert for SEO on a recent RentSauce.com blog. The debate was specifically between SEO and PPC for apartment websites but can be applied to most industries. That's my goofy mug on the left and Ryan Mower had some great information on PPC.

1. Which Strategy Brings Greater ROI?
2. Which Strategy Brings More Site Traffic?
3. Which Strategy Is More Expensive?
4. When Would a Business Use Both SEO, and PPC?

Read the full article here

Question 4 was originally titled "When Would an Apartment Use Both SEO, and PPC?" but I have adjusted it since it applies to most local businesses. Especially those that are new.