I was able to claim, verify, and build a new Google+ page in a little under 2 minutes. Granted, I already typed in the business information before the phone call but I also pause to point out a couple things. Here is a quick video guide on how easy it is to do. This answers the question of "Do you need to postcard verify a Google+ Local page in the new places dashboard?" -- Nope! (Yay!)
Your guide to past, present and future updates to Google Places and Google+ Local including optimization tips and tricks
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Google+ Developers Blog
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